TikTok is introducing a fresh option that enables them to reduce the amount of AI-created content appearing in their timelines. This move comes as the company disclosed that it currently hosts in excess of 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global launch. This development coincides with a rise in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly one in 10 of the fastest-growing content creators on a competing service only show AI-generated videos. A large amount of this output is deemed low-quality AI content, a label for substandard, factory-style content that is typically illogical or bizarre.
Based on user feedback that numerous viewers enjoy content created using AI tools, including computer-generated images to educational videos, and we want to give people the power to see more or less of that, based on their own choices,” commented a platform representative.
AI on the Platform
The platform shared that there are currently 1.3 billion videos on its network identified as artificially created. In total, over 100 mn videos are uploaded to the app each day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Members will be in a position to decrease or raise the volume of artificial media they view by opening the topic control feature in the application and picking “AI-generated content”. Other topics that currently be modified under the tool encompass politics, fashion, aesthetics, and dance.
AI Disclosure Rules
Its guidelines mandate content makers to label lifelike AI-generated content, and it forbids malicious AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be removed under its terms of service.
Furthermore, the platform will now apply an artificially created label to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from trying to evade the labeling process.
Responsible AI Funding
The platform is furthermore establishing a $2 million awareness program for specialists and organizations to develop informative material about using AI responsibly. This project will benefit charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
The platform has justified its moderation strategy, following controversy over proposals to lay off hundreds of safety staff in Britain. The company is expected to reduce hundreds of positions in its user protection department in the UK capital, with worker representatives and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive clarified that people-led review would remain essential, but automated tools can shield workers by removing the most harmful content before it gets reviewed by staff. The platform stated a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to intervention by its AI tools.
It is vital to combine humans and technology to ensure user safety,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with unsafe media as rapidly, which is why a lot of the machine support is really helping us work at speed.”
